Three Little Birds - Brand Evolution
From simple sketched birds to final glossy output, this logotype evolution illustrates the thought and iterations necessary to complete and finalize a market-ready brand identity for digital deployment. By starting with the simplist of approaches,and omparing each iteration on it's individual merits, the final brand output becomes a much stronger representation of critical brand path alignments.
Creative Direction, Art Direction, Brand Identity Design, Logotype Development, Hand Drawn Sketches, Simple, Glossy, Gradient